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Innovation is a vital part of running a successful business. No matter the size of your company, you need to be focused on innovation and how it can benefit your company. Very interesting analyses have been done around the idea of ”Hidden Champions.”  Innovation means that you want to become a world leader in your specific niche. We tend to read a lot about huge and highly successful companies and most SME, family owned or not, find it difficult to identify such opportunities. These companies are constantly looking for better ways to run your business, offer your services, create your product, or work with other people. Thanks to innovation, there are always new methods and ways to improve business. Here are just a few of the reasons innovation is so important to your business’s long-term success.

Get ahead of competitors

With innovation, you have the chance to get ahead of your competitors. Businesses are constantly looking for ways to improve, which means if you are not proactive about innovation and outperforming your competition, they’ll do it to you. Look for ways you can better meet your customers needs or how you can generate new streams of revenue. Being able to stay ahead of competitors positions you for success.

Make sure that you keep your know how within your company

When you find innovative ways to solve your customers needs you will be able to closely  cooperate with them when your customer is defining their processes or their new product or service development. This way you can become an important partner for your customer and confidentiality becomes critical for both parties involved. 

Attract great talent

If your company has a reputation for innovation, you’ll be able to attract the best talent in your field. Start by cooperating and educating your local university, college or vocational training institution. Show them what their students need to learn to be part of a successful company. Potential employees will know they’re going somewhere that makes innovation a priority and will be on the cutting edge of new methods or services. Most employees want to work somewhere exciting where they see a clear purpose. You do not need to be famous on a national or international scale. The best people and the most loyal people are happy to work for a company in their region that offers them a promising future. May be even older relatives have already worked for this company and thus create important bonds that go further than short term salary increases or a short term view on profits.

Grow your business

As your customers success increases and your business sets up a reputation for innovation, you’ll be able to significantly grow your business. This reputation means more loyal and capable employees, more customers, and more efficient ways of running the company. Instead of worrying about the sustainability of the company, you’ll be able to confidently plan for the future.

Become an industry leader

Follow the learnings from this “Hidden Champions Video.” If you make innovation a priority, you’ll begin to become an industry leader on your own. Your surrounding community will be part of your highest promoters. Taking the time to innovate in your business and adopt innovative practices helps position you at the forefront of your field. You’ll be able to offer insight into new practices and how innovation has made a difference in the company.